Email marketing statistics are available all over the internet, so we thought we'd put together a useful resource here for anyone who wants to learn how to increase their conversions with email.
Knowing this data can help you make more informed decisions about your email marketing campaigns.
Let's begin.
Interesting facts about email marketing
Did you know that the first email was sent in 1971? Ray Tomlinson sent himself a nonsense email just to see if it worked.
That means email has been around for an impressive 53 years as of 2024! You may not have gotten your own address until much later, but email has a long and illustrious history.
Why not take advantage of it?
In 2023, about 45.6% of all emails sent globally were considered spam. You don’t want your emails to fall into this category . Don’t worry. You can use email marketing statistics as a guide to create a valuable and effective campaign that will lead to shareholder database subscriber satisfaction.
Important email marketing statistics metrics
Before we dive into some of the most noteworthy email marketing statistics, we want to talk about metrics. While statistics can help you design your email campaigns, you need to collect your own data, analyze it, and use it to improve your lead generation and overall ROI .
CTR (click-through rate)
CTR refers to the percentage of your email subscribers who click on the call to action (CTA) in your emails. Click-through rates are notoriously low across industries, but you can improve yours by creating better value through email marketing.
Email open rate
Your open rate is the percentage of subscribers who actually open your emails. As we mentioned earlier, people get tons of emails and consider half of them spam. If your email subject lines don’t entice your audience, they’ll delete your emails without even reading them .