Your bid amount influences your budget, and simultaneously, your ability to spend decides how much you can bid.
For example, if you have 10,000 rupees and your bid amount is Rs.2 per click, you get only 5,000 clicks on your ad. If you increase the budget to Rs.15,000 at Rs.2 per click, it will fetch you 7,500 clicks. But, in this same case, a lower bid amount of Rs.1 will allow for a higher number of clicks under the same two budget amounts.
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The more your audience engages with your ad post, the better the chances of taiwan phone number list conversions for you. Instagram wants to make sure they promote ads that hook people and compel them to act.
The platform judges estimated action rates on your ad accordingly. This evaluation is based on how likely are people to take action on your ad, according to Instagram. Interactions like people clicking the ad and converting are considered engagements.
Your estimated action rate is a part of determining your cost on Instagram advertising. If Instagram sees more engagement potential in your ad as compared to others, it will give priority to your ad. It gives you the advantage of having a lower bid amount and securing more leads and conversions for a smaller fee.