B2B products are usually more complex than their B2C counterparts. Accordingly, B2B texts often have to contain the necessary technical terms. Not least because some of these technical terms are also important as keywords. This affects readability. The key here is to maintain a balance between the necessary technical language of the target group, essential keywords and user-friendliness. And this is precisely a challenge in B2B communication that should not be underestimated.
UX writing encompasses all digital communication. Small benin phone number list text blocks, microcopy, such as instructions or button labels, are also part of it. Deutsche Bahn's journey information shows how well this works:
Source: Bahn.de via
Instead of complicated descriptions, the train company uses clear, unambiguous language. The "Is my train on time?" tab tells the user exactly what to expect and leaves no further questions unanswered. This also applies to the other tabs. "Saver Fare Finder" and "My Bookings" are just as easy to understand.
But the journey information doesn't just score points with its understandable language. The portal focuses on the essentials. The information is rounded off by a simple and user-friendly design.