The trouble with referral traffic starts

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That, in and of itself, is one of the major reasons your referral traffic might be full of low quality leads., in part, with the fact that it can be ill-defined in Analytics and, thus, poorly understood by marketers. As Sprout Social defines it, “Referral traffic describes the people who come to your domain from other sites, without searching for you on Google.


When someone visits a link from a social network or website and they italy cell phone number list end up on another site, tracking systems from recognize the visitor as a referral.” For eample, if you click on the link to Sprout Social’s article above, you’ll be counted as a referral visitor in Sprout Social’s Analytics tracking. In the same way that lack of specificity can hinder ad campaigns, seeking out referrals from the wrong places can send piles of unqualified traffic to your site, too.


The solution is to be more deliberate and particular about where your referral traffic comes from and where it goes. Before you spend time and budget seeking out guest posting opportunities or sharing content in LinkedIn groups, you need to invest in finding where the right audience is. When you have a better understanding of where your audience (and the segments and buyer personas within it) spend time