Getting traffic to your website from search engines, your social media accounts, and pay-per-click campaigns is absolutely great. Maybe it's hundreds or thousands every month - that's fantastic.
But do you know exactly what happens when people come to your site? Are they engaged by your content and stay on your site for a few minutes? Do they respond to your calls to action and convert? Or do they just bounce off without taking action?
The truth is, if you're not tracking your website visitors, you're working in the dark.
To achieve better website conversions, it's important to understand who your visitors are, where they come from, and how they interact with your site. When you have a complete picture of what's working and what's not, you can further optimize your website to increase traffic, generate more leads, and increase online sales.
In this post, we'll tell you exactly how website visitor tracking works, what are the best tools to use, and how twitter database to leverage collected website data for conversion rate optimization (CRO) so you can develop an effective strategy and turn your website into a profitable platform for your business.
What is website visitor tracking?
website visitor tracking
Website visitor tracking is simply a method of collecting data about how users interact with your site. It answers questions like:
Which sites are the most popular?
How long do visitors stay on each page?
Where do they click the most?
Where are they viewing from?
What is the last page they see before leaving?
Are they on mobile or desktop? What browser are they using?
How did they get there? Was it through a Google search, social media, or a direct link?
For example, you might find that 60% of your visitors leave without going past the top of your homepage. This information alone could explain why your conversion rates are stuck at 2-3%, which is roughly average for most ecommerce sites.