Find relevant keywords and create content about them
Google and other search engines rely on keywords to understand each web page in context. You don’t want to stuff keywords into your content – that will get you penalized – but you do want to include keywords in your copy.
For example, let's say you run an e-commerce store that sells tennis equipment. You decide to write an article about tennis drills that beginners can do to improve their game.
You’ll want a primary keyword, which should be included about once every 100 to 150 words. Then you’ll have secondary keywords – also called semantic keywords – that will further help Google understand what you’re writing about. Choose two or three.
You can also use tertiary keywords, which are usually branded. In our tennis example, the keyword structure might look like this:
Find relevant keywords and create content about them
Competitive analysis is always helpful when it comes to generating SEO leads. If your competitors are doing line database a poor job, you can shoot above them in the SERPs.
After selecting a keyword, run a Google search and open the first 10 search results. Evaluate them for both content and SEO. What could they have done better? What SEO attributes of the content are missing?
Identify gaps you can fill to create better content on these topics, which has high potential for high SERP rankings.
5. Use your targeted keyword in your URL to get more organic leads
Your page URL is one of the first signals Google sees when evaluating your content. If your URL contains your main keyword, it is more likely to rank.
If you visit the Hello Bar blog, you can click on any article to see its URL structure. I recently published an article with the focus keyword “ social media strategy .” Check out the URL:
This will help Google know what the content is about and who might benefit from it.
Use your targeted keyword in the title of your content page for better SEO lead generation
You should also incorporate your primary keyword into the headline or title of your content. We’ll use the same Hello Bar example above:
Use your targeted keyword in the title of your content page
You’ll notice that the keyword – social media strategy – was placed at the beginning of the title. This is intentional. You want your keyword to appear as early in the title as possible.