Ingredient #2: The path must be clearly defined.
By saying:
Click here
Enter your email
Then click on Download
Then you will receive the e-book.
You'll be amazed at how much of an impact people can have when you do it this way.
For example, someone once tested this.
He wrote a post and india phone number list then he simply added this line to the post:
“Tweet this post now.”
And then you could just click and the post would be tweeted.
Where you can then share it directly on Twitter or other platforms with one click .
The mere fact
that he incorporated this and made this clear call to action.
Where the path was very clear.
Just click here
and share,
that the shares then quadrupled.
Ingredient #3: Minimize the risk.
In order for your counterpart to take action, you have to minimize the risk.
Therefore, always write in large and clear letters:
“You can unsubscribe from the newsletter at any time.”
“There are no obligations whatsoever arising from the telephone call.”
“Your data will not be shared.”