You enter the form, as well as the headline, call to action, and form fields. When people sign up, they are added to your email list database. Easy, fast, right?
From there, you can use your email system to segment your list, set up autoresponders, and design drip campaigns. These are all great things, but they’re beyond the scope of this article.
Benefits of a great lead generation website
Benefits of a great lead generation website
To succeed in business, you need to think like a consumer. What thought processes occur when people need to make decisions about their personal data, money, and other assets?
First, there's the question: Does the consumer want what the company is offering? Does it find it valuable?
Then the wheels start turning. If the consumer is interested, they start thinking about how they could truemoney database benefit from the offer.
Next, the light bulb moment – also known as Eureka! The consumer makes up their mind and decides to convert.
Finally, the action is here. The consumer signs up for an email list, buys a product – whatever.
Great lead generation sites will guide the consumer through every step of the process and help them make the “right” decision. Convert.
A great lead capture page embodies several qualities:
A catchy headline that evokes curiosity, need, urgency, or other emotion.
An attractive offer - a lead magnet - that makes saying goodbye to personal information worthwhile
A call to action that encourages users to click
Design that appeals to consumers, matches the brand, and sends subtle signals to convert
When all of these features come together, you get a lead capture landing page that converts. However, the specifics vary from business to business.
An e-commerce store that sells outdoor gear will have a different audience than one that sells women's clothing and jewelry like Swarovski necklaces , earrings, etc. That's clear.
But it also means that these audiences will expect different aesthetics, offers, and copywriting . If you don’t anticipate these expectations, you won’t be able to meet them.
With these facts in mind, let's take a look at our top tips for creating a lead page that converts.
Use a powerful and eye-catching headline on your pages to attract potential customers
Writing great headlines is the first skill you need to master. It's what your visitor will see first when they reach your captivating landing page.