Inform about Delay in Delivery

[mstakh.i.mo.mi]

Clear Return Policy
Create a clear return policy to help the customers understand the repercussions of return. Certain businesses have a policy of blacklisting customers who refuse to accept the package a few times in a row. If you take such strict measures, the customer will think twice before returning your package.

Accurate Product Descriptions
Customers often return products if they do not meet their expectations. At times, the product’s colour, size, or features differ from those shown on the eCommerce portal. By providing an accurate and comprehensive product description, you can set the right expectations and lower the chances of return.

Order Tracking Information
By providing updated order tracking information, you can keep your customers informed about their package’s whereabouts. If they have access to this information, they are likely to be available at home to receive the package.


It is suggested that you send notifications about order status and expected italy phone number list delivery date and time after placing the order. You must inform your customers about any potential delays so that they can be available to receive the package at the revised time.

Analyse RTO Data
It is essential to analyse the RTO data regularly to gain insight into the various reasons for returns. This will help you identify whether the problem is with the product, packaging or something else. You may work on the issue to lower the chances of return.

ALSO READ: Intelligent Tricks to Decrease RTO in eCommerce
Using Technology to Minimise RTO
It is important to leverage technology to lower RTO rates with RTO management. Here are some software systems and tools that you should invest in for this purpose:

One of the essential tools you require is a reliable tracking system. Implementing this software system will allow your customers to monitor their orders in real-time. This will keep them informed about the delivery time.