Check which ones you are maintaining

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Work on your landing page to answer other questions related to the main keyword. Include external authority sources such as links and references. Add original, clear and current graphics.

Link your content internally. Make it go viral on social media. Try to get some quality external links.

Include formats in your content that generate engagement, such as video, related content, infographics… anything aimed at minimizing bounce rates and improving the quality of the visit.

Gear your content toward conversion. If the keyword belongs to a very early phase of the customer journey, focus on lead nurturing since your potential customer is brazil phone number list not yet ready for conversion.

If the keyword does indicate a clear purchase intention, include calls to action aimed at conversions or microconversions.

Analyze which keywords you are achieving featured snippets for. and which ones you are losing again. Improve the content of the latter. Identify why you are staying in the top snippets and spread the strategy to the rest.

Analyze the CTR in Google Search Console. Where the value is below 60, analyze the snippet and play with text extensions, lists or tables to improve it.

Run, test, try and repeat what works.The other day I was talking to a friend and asked him if he knew what design thinking was.

His response left me perplexed: “ There is a design thinking department in my company, and it does absolutely nothing!”

The funny thing was that he didn't answer my question, but simply conveyed to me his preconceived idea of ​​what these people did.

And I, who understands nothing more than researching something when it comes to being a copywriter, had no choice but to launch myself onto the web in search of the answer.