Written Content: Captions, Newsletters, Blog Posts

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Believe it or not, “newsletters” are coming back. Did they ever leave? Yes. Once upon a time, people were sick of receiving emails 7 days a week from companies selling stuff. They missed the more intimate, one-on-one feel of receiving an email from a friend.

Enter: newsletters of 2024.

Many with platforms are using their newsletters for the purpose mentioned italy phone number list above. They’re not trying to sell anything (or much of anything) anymore. They want to share their thoughts with you. Their opinions. Their specific acquired knowledge and experience, condensed into a digestible email written in a casual manner. These are all over the place, but some do it better than others.

Here are a few examples of thought leadership content newsletters:

Jason Fried
Sarah Maddack
Maria Bowler
Also important to note is the fact that you can make written content in many ways. Captions, blog posts, you name it. Adam Grant, for example, takes his book concepts and writes punchy, short form content that supports his long-form idea. He then shares them on X (Twitter) and screenshots those to share on Instagram.