You need to upload the original data to Audiences on FB

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And the system will select similar people based on the analysis of the entered information. In addition, the geographic factor will be taken into account. The result will be a list of FB users that match your target audience according to the parameters. They are your future customers.

The goals of creating LaL audiences are always USA cell phone number list the same: to find people who are interested in your product, but do not know about it yet. You can create them not only on FB, but also on Instagram, MyTarget , Google Ads . The more information you initially give the program, the more accurately the similar audience will be selected.

The minimum amount of initial data varies for different platforms. For example, 500 people will be enough for Google, and for MyTarget you need to upload information about at least 2,000 clients. Then the final work of the systems will be highly relevant.

LaL audiences bring a whole range of “goodies”:

The reach of users to whom your ads will be shown is expanded.
Cost-effectiveness. While the reach of impressions is expanded, advertising is broadcast only to potential buyers of goods and services.
Target audience growth. Since advertising is broadcast only to interested users, they eventually become buyers. The conversion rate increases.
If you decide to collect a LaL audience, you need to remember about random users who get into the lists. They need to be excluded. To do this, always specify the geographic reference to the area whose residents may be your clients.