Consistency must also be maintained with the visual identity used, so that a standard can be seen across the entire strategy, regardless of the platform. Adjust appropriately for each channel Still using the great example of Apple's iPhone campaign, the necessary adaptation for a given channel enhances engagement. On the billboard, the brand could just use the photo of the device with its price next to it.
a more agile approach, it places a high-quality photo and indicates that it was afghanistan whatsapp data taken by the device. This awakens the desire to purchase through the perception of product quality. On billboards, it is necessary to make an immediate and direct impact to generate attention. In this sense, Apple knew how to adapt its campaign so that it was effective on this channel.
Integrate Marketing membersMarketing is a sector made up of several professionals, each with their own strategic occupation within the department. In large campaigns, more than ever, it is extremely necessary that they are widely integrated. In a multichannel strategy, this is even more important, ensuring campaign consistency, regardless of the platform. This will allow creatives to generate aligned ideas, making the best adaptation to each channel used.