If you want to succeed and be profitable as an e-commerce company, you need to have a regular and consistent source of traffic. There are simply no other channels that equal email marketing when it comes to email.
Estimates vary, but email marketing has an average ROI of 38-42x. Compare that to 1-3X on most paid acquisition channels, and it’s easy to see why you need to invest in email marketing for your ecommerce business.
Email open rate 2024 - 42x
A huge percentage of the world is on email
Statista reports that there are over 4.3 billion people on email worldwide. That’s a huge potential audience for your online store.
4.3 billion – global email users in 2024
Most email users check their email every day
In fact, it is reported that 99% of all email users check their email daily!
Most people check their emails daily.
Email enjoys huge engagement rates
With average ecommerce click-through rates often exceeding 2-3% and some going much further, email has a massive engagement rate.
Email marketing for ecommerce is affordable compared to other channels
You can start with very affordable email marketing tools when your email list is small, and your costs will typically only increase as your email subscribers grow.
The conversion rate from ecommerce email marketing campaigns is very high compared to many other marketing channels.
Clicks from ecommerce email campaigns typically come with a lot of context and intent. This means that conversion rates from email marketing campaigns are usually quite high.
Email is a great way for your customer to refer friends
The best marketing is word of mouth and email automations that you can encourage your email subscribers overseas chinese in usa data to simply forward your emails to increase awareness and gain more email subscribers.
It's important to know what each of your email subscribers is worth
If you're an e-commerce company with an online store, you have a lot of goals. You want to build community. You want to increase awareness. You want to build a social following. But your primary goal is to drive sales, and more importantly, drive profitable sales.
I’ve already said that email marketing for ecommerce can be your most profitable marketing channel. But to make this channel successful, you had to do something that many other ecommerce companies don’t do – you had to determine how much value each of your email subscribers brings to you. This way, you can.