Analytics: where on the website do visitors drop off, which pages are interesting, which products are doing well? All questions you would like to know to see how you are positioned in the market.
Survey tools: Clarity and Hotjar are handy ready-to-use tools and can give you insights into your visitors. Analytics gives you the raw, quantitative data, but a survey tool offers you saudi arabia number phone qualitative data. Qualitative data, which you can of course take with a grain of salt, but should be taken seriously. Good questions to ask are easy to think of and depend on your business. As a market leader, you will ask different questions than as a ' new kid on the block '. This article from Qualaroo gives a number of good standard questions that you would like to ask your visitors.
Measuring engagement on social media: using tools like Coosto or Obi4Wan, you can measure sentiment among your followers and gain insight into what is going on in the target group. This can also be a nice bit of extra knowledge for the overall picture.
Tracking customer service inquiries: you may have a busy customer service department, and those people are already speaking to your customers. They know exactly what they are up against, what problems they have, but also what they like about your company. Therefore, make sure that data is coming from customer service about which topics are being addressed, and which complaints and compliments you receive.
Now that the above research is complete, you may have a good idea of how your company is positioned in the market, and with which parties and opinions you compete. But you also receive continuous feedback from various tools on how your company is doing, so that you can make adjustments. Now it is time to convert it into choices. Choices with which you claim a part and appear different from the rest.