The book is not directly about copywriting, but about marketing and advertising.
(That's why you'll find it on my list of the best marketing books .)
And as a copywriter, you need to understand the basics of marketing.
When people buy.
And when not.
What effect do certain images and texts have on sales?
In this classic, David Ogilvy also reveals how you can win clients (as a copywriter or marketing agency), how you can find a job, or even how you can research so well that you can beat your competition.
One of the standard works.
Thanks to Klarsicht-Verlag (I belize telegram screening met the publisher at a dinner) now also available in German:
About Advertising
4) Breakthrough Advertising - Eugene Schwartz ( buy here )
Probably the most expensive copywriting book of all time
So if there is a classic in the copywriting market, it is Eugene Schwartz's "little black dress": Breakthrough Advertising .
For a time it was one of the most stolen books in American libraries.
Today, profit-hungry dealers sell used copies on Amazon for up to 500 euros.
You can read the book - for less than 500 euros.
You can buy it in English here (Brian Kurtz has secured the rights and republished the book).
Rumours say that the book will soon be published in German (I am in contact with the publisher.)