Digital catalogues allow businesses to collect data on user behaviour. Metrics such as the number of views, most viewed products and duration of visits can provide valuable insights into customer preferences. This data can be used to adjust marketing and sales strategies, thereby optimising business performance.
digital_catalog_CRM_sales_inaCatalog-1
A digital catalog integrates seamlessly with a customer relationship management (CRM) system, such as inaCátalog. This integration allows salespeople to access up-to-date information about products and customers, improving sales efficiency and effectiveness.
1. Presenting products at business meetings
With a digital catalogue integrated into CRM, salespeople can dynamically present products to their clients during meetings. As they present, they can add products to the cart and offer personalized discounts instantly. brazil mobile number list free This not only facilitates the sales process, but also improves the customer experience by allowing them to view and select products on the spot.
2. Automatic update of stock and promotions
inaCátalog's CRM allows integration with your company's ERP, ensuring that any changes to inventory or promotions are instantly reflected. This means that salespeople always have access to the latest information, allowing them to offer better service and advice to their customers.
3. Interaction history and preferences
CRM systems allow you to record the history of interactions with each customer. By combining this information with the digital catalog, salespeople can personalize their offers and recommendations based on customers' previous purchases and preferences. This personalization is essential in the B2B environment, where long-term relationships are key to success.
How to create an effective digital catalog with inaCátalog
Creating an effective digital catalog requires careful planning and a strategic approach. Here are some key steps to consider:
1. Define the objective of the catalog
Before you start designing your catalog, it's important to define what you hope to achieve with it. Are you looking to increase sales of a specific product? Improve brand visibility? Offer dynamic experiences like the ability to sell from 360º videos ? Having clear objectives will help guide the design and content of your catalog.