Rob Walker wanted to find out whether storytelling is really the most powerful tool in marketing.
So he bought a bunch of junk - and I mean junk - on eBay. One of them was a decorative horse head. Bought for 99 cents.
Keep that in mind.
A total of 200 things that nobody really bahrain telegram screening needs and that nobody would pay a lot of money for. If they were in their right mind. The average price for these, er, treasures was $1.
Next, he called 200 copywriters and authors and asked them if they wanted to be part of the “Significant Objects Study.”
200 authors said yes!
Each author chose an object. The task was to write a story about the object.
So now he had 200 still hideous objects and 200 good stories to go with them. He put each object back on eBay individually – together with the story.