11. International and multilingual websites
Millions of sites target different languages and geographic regions around the world. If your site targets multiple regions andor languages, and your content varies, you need to thoroughly check the accuracy of your language and geographic targeting.
If your content targets a specific location or multiple locations, there are three main ways to signal this to Google:
1. Locally specific URLs . For example, Google would interpret the france mobile database following URL as being primarily targeted at users in Australia:
au.exampleomSubdomain
example.autop-level domain
exampleomauTable of contents
Parameters for specifying geolocation are not recommended, such asexampleom?loc=au
2. hreflang attributes . You can specify hreflang targeting in three different places:
In HTML
In headers
In the sitemap file
3. International Targeting Report. Using Google Search Console, you can target your entire site to a specific country using the International Targeting Report . This option is not recommended if your site targets multiple regions.
Valid hreflang annotations
Most sites that target multiple geographic or language variations use hreflang attributes, either in the HTML, headers, or via a sitemap file.