Recipe 2: Get stuck into a trend
Connect your topic to something everyone is talking about.
There are 3 trend levels:
1. Global, general trends
Examples of global trend topics:
The Covid19 disaster. It couldn't be more global - everyone is talking about it.
Nutrition in the Western world. We kuwait telegram screening must eat healthier or life expectancy will fall to the level of Luther's time.
Information overload. If you don't want to end up as a brain-softened zombie, you have to reduce your media consumption.
Home office. Suddenly a large part of the working population is confronted with this.
2. Market segment trends
Consider how these general trends affect your market segment.
For the health and nutrition market: Eat healthily and don't give the virus a chance!
For the online marketing segment: Help! Online advertising is becoming more and more expensive – how to get the attention of your target group again!
For the office market: tools for your home office.