"Every successful sale is inherently manipulative. You have to apply pressure to get your customer to make a decision and act."
$50,000 up to $2 million.
This is how much you would have to pay Dan Kennedy to write a sales letter for you (including commission).
Ben Settle writes about him:
"His teachings have changed my business in more ways than I can possibly count."
What is special about him is that he is still alive and still active – while most of the copywriters I present here have already passed away.
What can you learn from him?
Dan Kennedy said:
"The only thing we humans buy voluntarily and without pressure is toilet paper."
With any other product, you hungary telegram screening have to convince the customer and, as you learned above, create urgency.
This can be the famous deadline or:
A call to action.
How do you create an irresistible call to action?
Convince your customer with a strong bonus. Most people prefer a useful bonus to a discount.
Hit the ego button. If your product has the potential to raise your customer's social status, then take a red rubber hammer and hit that ego button.
Give your customer a guarantee. This can be a free trial period; you can promise to give them their money back if they don't like the product or: Tell the customer that you will refund their money but they can still keep the bonus.
If you want to learn more about irresistible sales techniques, you should grab Dan Kennedy's book.