Content Marketing Strategy - Danger always has the highest relevance
Imagine:
You see a Lamborghini on the side of the road. It immediately catches your attention and you position yourself in front of the car to take a photo.
Suddenly a scream.
"Caution !"
A baseball comes flying towards you, you manage to duck and dodge the projectile.
That was close.
Immediately, the €300,000 car is no longer interesting.
And a ball for €5 is more important.
Why?
Because baseball had hong kong telegram screening greater relevance.
Why?
Because he posed a danger.
Means for you:
There is a relevance pyramid:
1. Asphalt (neutral). Relevance = 0
2. A cool car (desire). Relevance = 10
3. A baseball flying at you (danger). Relevance = 100.
If you want your content to stand out, stay away from level 1.
This keeps your reader neutral.