What do dead fish and poorly paid copywriters have in common?
They swim with the current.
Imagine the following situation:
You are sitting in the library.
Everything is quiet, everyone is engrossed in their book.
After a while you stand finland telegram screening up and shout:
"NOW EVERYONE SHUT UP!"
What will happen?
Some students wake up and are torn from their daydream and back to reality.
The librarian puts on her glasses, pulls her baton out from under the table like a Texas kiosk owner pulls out his shotgun, and goes hunting.
Everyone else closes their books, fixes their gaze on you and waits anxiously to see what is about to happen.
Say:
You are the star. The audience is yours. The show is yours.
It is no different in copywriting.
If you want your ad to stand out, you have to be the living fish that swims against the tide.