That you target people within this industry who have money and who spend money.
Because otherwise you're writing for people or building a business around people who don't want to spend any money.
So, who is this small, very specific target group in the coffee industry and are they players with money?
For example, I would n't take the normal consumers who just drink coffee .
Yes, these are people who go to Aldi, buy their coffee for €6 and are happy.
Or even buy instant coffee.
Well, I wouldn't even target them.
I wouldn't even try to make money with them.
But the players with money that I would target are very small, specific target groups.
These are roasters.
Roasteries are canada telegram screening small businesses, yes.
These small, independent roasters.
I don't mean the big ones like Tchibo, Jacobs and so on.
But I mean small, independent roasters.
In every city you will find two, three, maybe even more small roasters who roast their coffee beans in small batches.
They are very special.
They have their own style.
They get the beans from a specific place.
They know the supplier, maybe even know the farmer.
They are such little specialists.
But they have the disadvantage that they have too few customers .
And now we come to step number 3.