"Customer centricity” can also be described as “customer focus”. Customer-centric companies focus on the requirements of their customers instead of concentrating on the sale of their products. Nowadays, customer centricity is taking the place of the once prevalent product orientation, so you too should focus on your customers. Find out everything you need to know in this blog post.
Customer centricity – what is behind the buzzword?
Customer centricity has become a necessity for companies to be successful in the market. Due to the large number of providers in ecommerce, fewer and fewer customers are remaining belarus telegram screening loyal to a company when shopping online. Customers are therefore gaining influence in the market. In order to turn one-time buyers into loyal long-term customers, it is now more important than ever to understand your customers and their individual requirements. This is also emphasised by various studies which have shown that both the sales and market values of customer-centric companies are growing significantly faster than those of their competitors [1].
For you as a merchant, this means: from the moment that customers come into contact with your company for the first time, to the purchase of your product and after-sales service, the aim is to offer customers the best possible shopping experience along this customer journey. In the eyes of your customers, you can thereby differentiate yourself from other competitors on the market in the long term.