77. Breadcrumb Navigation: style that helps users and search engines know where they are on the site:Breadcrumb navigation
Google says : "Google Search uses markup in the body of a web page to categorize the information on that page in search results."
78. Mobile Optimization: Since more than half of searches are done from mobile devices, Google wants to see that your site is optimized for mobile users. In fact, Google now penalizes sites that are not mobile-friendly .
79. YouTube: It’s no surprise that YouTube videos get preferential treatment in the SERPs probably because Google owns it:Video SEO – SERP – Videos
In fact, Search Engine Land found that traffic to YouTubeom increased significantly after Google Panda .
80. Site Usability: A site that’s difficult to use or navigate can indirectly france mobile database hurt rankings by reducing time on site, page views, and bounce rate in other words, RankBrain ranking factors .
81. Use Google Analytics and Google Search Console: Some people believe that installing these two programs on your site can improve the indexing of your pages. They may also directly affect rankings by providing Google with more data i.e. more accurate bounce rates, whether or not you’re getting referral traffic from backlinks, etc.. Google denies this , though .
82. User ReviewsSite Reputation: A site’s reputation on sites like Yelpom can play a big role in Google’s algorithm. Google even released an outline of how they use online reviews after one site was caught stealing customers to gain press and links.
83. Core Web Vitals: Core Web Vitals are “ more than just a determining factor ” in their impact on rankings .
Backlink Factors
84. Linking Domain Age: Backlinks from old domains are likely to be more powerful than backlinks from new domains.