This data allows you to fine-tune your merchants’ ad sets, making improvements to key metrics, including click-through rate, conversion rate, cost per 1,000 impressions, cost per click, and cost per conversion.
After all, if that swimsuit seller is in the business of high-end, custom-made, luxury fashion, their approach to business business model is fundamentally different from that of a discount producer or reseller. Audiences allows you to compare your merchants’ ad performance to that of other swimwear merchantshigh-end swimsuit sellers, rather ecuador telegram screening than to that of merchants who operate in the same overarching industry but have significantly different business models.
Lower customer acquisition costs
Shopify Audiences can decrease customer acquisition costs as much as 50%.
With the cost of digital advertising increasing, SIMKHAI, a luxury apparel retailer for women, turned to Shopify Plus Partner Maison MRKT, for help. Maison MRKT implemented Shopify Audiences to generate a list of high-intent buyers. In this way, the brand created multiple audiences to deliver its new marketing strategy to new customer segments. Cost-per-acquisition decreased by 54%, with an 84% higher conversion rate.