Social commerce makes it easy for people to buy at the moment they’re most interested in your product. It’s changing the way we buy because it removes the friction of leaving the social media app to search for the brand or product on Google. It gives customers everything they need to know and do to make a purchase inside the app.
Some platforms and locations even let estonia telegram screening merchants offer in-app checkout, meaning the customers can complete their order in the social media app instead of on the merchant’s website.
Brands can leverage social commerce in many different ways. Here are the key features and functionalities that make buying through social media possible and easy.
Storefronts on social profiles
Platforms like Instagram and Facebook let you create a rich social media storefront. In many ways, these storefronts can reflect the structure of your ecommerce website, with collections, product pages with detailed descriptions, and recommended products.