Click-through rate – The percentage of emails in which recipients click on a link in the body of the email. This is a measure of how engaging the email content is. When adding links to emails, do not use link shorteners such as bit.ly. If you do, 1 you may be considered spam by recipients, and 2 Gmail tends to put emails with link shorteners into spam folders. Instead, use a non-descriptive UTM tag in the URL for example julianom?utm_campaign=e, where “e” stands for email, and then hide this tagged URL behind a clean link, such as julianom.
Response rate – the percentage of emails that are replied to. This is a measure of how engaging your combined subject line, email campaign, and product are.
Demo rate – The percentage of emails that lead to sales taiwan mobile database calls. This is the most important metric.
2. Call
When a sales prospect responds that they agree to a demo or call, it’s time to move from low-touch, semi-automated selling to high-touch, personalized selling. Get ready to take it to the next level.
Call Preparation
Learn – Assess the needs of sales prospects and, based on their responses, learn which resources, value props, and features should be added to your product and marketing materials. This will make future sales calls easier.
Sales – Market your product, address objections, and close the deal.
This page focuses on sales goals.
Identify objections in advance
Before you answer the phone, write down responses to objections you might hear. Here are some common objections.