This happens if a customer downgrades to a cheaper subscription or version of a product. While they’re still shopping with your company, they’re spending less money than before. This is a metric your customer success team needs to keep an eye on, especially when they’re monitoring your most loyal customers.
2. Competitor intervention
Every business has its competitors, and there will always be some customers who will leave you for another company. It's not ideal, but it happens, and you can't spend all your time worrying about it.
It’s more important to focus on why these customers are estonia mobile database leaving you because of your competition. Are they a bad fit for your business? Or, is it something you’re doing that’s pushing them away?
Once you figure out why, you’ll know which customers you should work hard to retain and which ones will leave your business anyway.
For some businesses, churn often occurs at the beginning of the customer journey. This is because these companies often don’t offer training programs that teach customers how to use their products or services. This means it’s up to the customer to decide how the product works and how it meets their needs.
If you were buying rice, you might only need a set of instructions printed on the side of the box. However, if you were paying thousands of dollars for software to run your business, you might expect more from your software provider. In these cases, you might even get a product expert who can teach you how to use the product and how to personalize it to your short-term and long-term needs.