Most customers use BFCM sales to lock in holiday gifts, and they want to know if their order will make it to their loved ones in time — especially with recent supply chain issues and shipping delays. If you don’t have a clear policy around this, communicated in all the relevant places, you can expect an influx of tickets for just this one question.
The best practice is to work backward with your fulfillment team to understand the absolute last day orders can ship and still arrive in time (factoring in holiday slow-downs). That “drop dead” order date needs to be agreed upon and communicated loud and clear to any holiday shoppers, along with any opportunities to speed up shipping for an additional fee.
Here are the other customer expectations you’re dealing with around fulfillment, during the holidays (thanks, Amazon!):
What customers expect from ecommerce shipping.
Source: Gorgias
The best ecommerce sites greece telegram screening make their shipping policies (and the related “drop dead” date) clear in the following places:
During your checkout flow
In your confirmation emails
On your FAQ page and help center
In any relevant Macro templates
In a banner on your site as you get closer to the deadline
Possibly even on your product pages, especially during BFCM
If you aren’t crystal clear in your communication of this “drop dead” date, expect a lot of angry customers come late December when they find out their gifts won’t arrive until the new year.
Check out our full article on best practices around ecommerce shipping and fulfillment for more revenue-generating tips.