The lesson for investors: Watch out for small-scale marketing metrics and beware of marketing technology companies that facilitate momentary marketing opportunities without a bigger vision. These arbitrage opportunities will disappear over time.
I call it the Law, of course, because I truly believe it is a powerful gravitational pull on all marketing on the Web. You can't avoid it, and in many ways, it's counterproductive to try.
You can always get better and better performance from your peru mobile database marketing by adopting a nomadic strategy - always developing new creatives, testing new publishers, etc. It's easy, but it's mostly about maintaining some base level of performance. This can push the "Law of Bad Clicks" into action over the years, rather than slowing down your marketing efforts over the months.
Likewise, the law provides a litmus test on the difference between advertising and information. When you market with useful information, click-through rates remain high. Novelty and noisy advertising packaged in a new marketing channel has a limited shelf life.
The Real Solution: Discover the Next Untapped Marketing Channel
The 10x solution to the Law of Bad CTRs, even if temporarily, is to discover the next untapped marketing channel. In addition to doubling down on traditional forms of online advertising like banners, search, and email, it’s important to work on getting to the next marketing channel where there’s no competition.