YouTube is the second most popular search engine after Google. And with 2.6 billion active monthly users, it’s a prime place to advertise your business, whether you have a dedicated YouTube channel or you’re just getting started.
Running engaging video ads across the platform can increase brand awareness and drive click-throughs, while the powerful targeting capabilities and variety of ad formats provide plenty of choice for different budgets and goals.
Here’s a guide to the different types indonesia telegram screening of YouTube ads and how to set up your first campaign.
The 6 different types of YouTube ads
Non-video ads
In-feed video ads
Skippable in-stream video ads
Non-skippable in-stream video ads
Bumper ads
Masthead ads
1. Non-video ads
YouTube offers non-video ads that are usually shown alongside related content, either in the search results or during another video (although sometimes the platform gets it wrong and your video doesn’t sit alongside relevant content—it often can be hit or miss). Similar to discovery ads, you only pay when someone clicks on your ad. There are two types of non-video ads on YouTube.