Maximizing Flows
Merchants need to be able to quickly automate, iterate, and test programs throughout the customer journey, and Flows is our automation layer to help our merchants do just that. With Flows, merchants can quickly set up A/B tests to see what incentives reduce churn, cross-sell new product lines, and prevent churn with flexible offers based on churn reasons.
Deploy a variety of trigger logic to automatically add a customer to a Flow
Personalize conditions to determine which customers enter each Flow
Conduct A/B testing to fine-tune your offerings
Create unique experiences jamaica telegram screening and offers within each Flow
Access real-time data and insights for performance optimization
We’ve launched three prebuilt Flow templates for common scenarios, such as surprise and delight, targeted upsell, and active churn recovery, and will soon launch passive churn prevention templates.
Surprise & delight
Provide proactive incentives (such as free gifts) to your customers to increase retention, and A/B test those incentives to determine which are most effective. You can also test the effectiveness of different incentives at different points during the customer journey, determining which offer is moving the needle to optimize customer retention.
Targeted upsell
Offer a discounted product to specific customers at targeted points in the customer journey to increase LTV. You can test the engagement of different discounts and products at different points in the customer journey to optimize AOV.
Active churn recovery
Leverage customer cohort data and order insights to create effective strategies for actively reducing churn. By tailoring win-back solutions to customers on the verge of leaving, you can mitigate churn, increase customer satisfaction and loyalty, and ultimately boost profitability.