A good mission statement helps give your brand direction, keeps everything consistent, and reinforces your brand’s value and effectiveness.
Dare to be different
A unique or unexpected brand will stand out in an oversaturated market. You can leverage originality in three ways. You can develop a product that occupies a previously untapped niche . You can go against the tide ecuador mobile database t or even get ahead of it in your visual design . You can also come up with a surprising or counterintuitive marketing approach to make yourself stand out, like Auntie Anne's marketing refresh did.
Apple is a brand that has established itself through unconventional choices. Its focus is on pushing the limits of its products, always thinner, faster, more patented, but they always place equal emphasis on original aesthetics. The company's atypical design choices have made its products appeal to a wider audience than the typical tech company, driving extremely high brand loyalty over the years.
While taking chances with your brand can be risky, well-calculated and informed risks can pay off handsomely. Whether you want to stand out through atypical products, unique designs, or a distinct brand purpose, make sure your decision is driven by your brand purpose and not just for the sake of being different.
A unique and original brand will catch the eye; just work to ensure the difference is driven by your brand purpose and values.