What can be done about this

[prisilabr03]

Honesty helps us win customers and establish long-term relationships, especially in emerging markets.

Yes, yes, this is a direct quote from the site of one of the companies!

Hmm ... Will competitors write that they work dishonestly?
Was it possible to tell about the differences in a sandplay therapy more living human language?
What conclusion does the future customer draw?

All sellers say the same thing — promise and lure ... Common words ... And as it comes to business, — will begin by breaking and dislocation. I DO NOT BELIEVE.


The problem is that even if in reality the company is doing well with assortment, quality, service and prices, most sellers do not know how to prove it.



And in the eyes of the client, suppliers look the same «unique » as incubator chickens.
As a rule, precisely because of the lack of a clear answer to the question «how are you different? » buyer and requires noticeable discounts.
Why pay more if «all suppliers are the same »?
Compare two sales scripts: