2) Key findings of the report
Here we present some of the essential findings of the report. For more in-depth information and additional results, you can read the full report.
Optimism over skepticism: The new attitude toward AI
Ecommerce professionals are growing more optimistic about the fast-paced advancements in AI technology. A significant 78% have actively engaged with GenAI over the past year, signaling a shift towards a more optimistic outlook and away from previous fears and doubts.
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Efficiency in focus: How GenAI boosts productivity
GenAI is primarily seen as a means to increase operational efficiency and reduce workload. Three out of five respondents report measurable productivity gains through the use of generative artificial intelligence.
GenAI in the content area: A azerbaijan telegram screening popular tool
The majority of respondents (61%) use GenAI for content creation. Blog posts, product descriptions, and document copywriting are at the forefront. ChatGPT stands out in particular: 64% of respondents have already used the application in a work context. Impressively, a full 97% said their expectations were met or even exceeded.
Respondents are generally optimistic about their professional future. 56% feel motivated by GenAI in their teams, and some are even inspired to learn new skills. Additionally, 55% of survey participants believe that smart companies are actively training their teams in AI competency.