Use case example 2: AI-based Customer segmentation
Shopware offers a smart AI Customer Classification feature, also developed in partnership with NFQ, which you can use to segment your audience. As NFQ engineers explain, using this tool together with the Flow Builder can enable you to send personalized offers to specific customer groups.
So, you can start by classifying your customers using the Customer Classification AI feature. Let's say you want three different segments:
Loyal Customers:
Customers who frequently make purchases and have a high lifetime value.
High-Value Customers:
Customers who make significant purchases in terms of order value.
New Customers:
Customers who have recently kuwait telegram screening made their first purchase.
Once you have created these segments, you can then use the Flow Builder to target each customer segment with tailored promotions and recommendations. Here's how it would look.
Trigger: "Order Placed"
Conditions: Customer Classification: Check the classification of the customer based on the AI-generated segments.
Loyal Customers: Offer an exclusive discount on future purchases as a token of appreciation for their loyalty.
High-Value Customers: Recommend premium products or accessories related to their past purchases, enticing them to make additional high-value purchases.
New Customers: Provide a welcome discount or offer personalized product recommendations based on their first purchase.