”dunkin’ Made Its Core Message Compact, Simple. And As A Result, Its denmark phone number Message Stuck..@dunkindonuts Made Its Core Message Compact, Simple – So It Sticks: America Runs On Dunkin’, Says @contentstride Via @cmicontent. #contentmarketing #examplesshare On Xhow To Do Itfirst, Make Sure Your Content Has A Clear, Simple Underlying Theme. You Should Sum It Up With One Line, Preferably. Your ThemeHeadline And Power Each Sentence.let’s Dive Into An Example – Comparing An Article Listing The Benefits Of Eating Vegetables To An Article Explaining That Carrots Are Great For Eyesight.
The Former Is Too General, Too Broad. Which Vegetables? If The Writer Lists Every Vegetable And Every Benefit, How Can The Article Stick In The Reader’s Mind? Research Shows There’s A Cap To How Much Information We Can Digest At Once.the Carrot Article Is Specific, The Theme Simpler. It’s Easier To Remember That Carrots Are Great For Eyesight. Readers Also Can Envision A Carrot. It’s Tangible.that Said, I’ll Leave You With This Example From The Heaths:a Successful Defense Lawyer Says, ‘if You Argue Points, Even If Each Is A Good Point, When They Get Back To The Jury Room They Won’t Remember Any.