H&M’s loyalty program provides a generous mix of discounts, early access, and sustainable fashion initiatives – which is why it does so well. Here are some of the reasons this program made the list:
Powerful Mobile App Integration: The H&M loyalty program is accessible via the H&M app or at hm.com. Integrating the membership program into the app makes it more convenient for members to access their benefits and regularly engage with the brand at the touch of a button.
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Free Delivery: H&M offers denmark telegram screening free delivery as a perk for members who spend over the $20 threshold. This is a great way to give value to loyal customers, while also increasing AOV by encouraging them to spend at least $20.
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Experiential Rewards: As well as offering money-off vouchers and free delivery, H&M reward their members with exciting experiential perks, such as access to exclusive music events. These experiences make members feel special and valued while creating a highly emotional connection to the brand.
What sets these programs apart from the rest is their ability to offer value to customers beyond discounts. They create a sense of belonging and provide unique experiences that forge emotional connections.