Since the pool for great marketers is so vast now with freelancers and other small companies, spotting the hard skills that will make a big difference to your company is essential.
Project management
Hiring a marketing person with a good track record in project management will make a huge difference. There are many moving parts, and the person in czech republic telegram screening charge needs to be able to handle all of them. Prioritization is a skill they need. Deadline management, overseeing the people involved, and remaining calm are essential.
Demand generation
Creating an interest in your services and products is about building a stream of leads for your sales team. You let customers know that you can solve their problems and exactly how you do it. Your marketing person will have some experience with this and ask to see it because you need to speak to your audience before they are ready to buy. It’s all about the story.