Plus, direct checkout links allow merchants to get very specific with their marketing campaigns. For example, a store could run a remarketing ad to someone who has abandoned their cart with a certain coffee product. If the person clicks on the ad, that specific coffee product is already prepopulated in the cart for them—making it faster and easier to complete their checkout.
Another great advantage of direct checkout is that these links can be embedded into websites, social media platforms, and marketing campaigns, and benin telegram screening sent through email. This makes them adaptable to your brand’s needs and your specific goals.
The impact of direct checkout links
For merchants using direct checkout links, we’ve seen two huge benefits: expansion of their customer base and an increase in order volume. Below, we’ll dive into each of these impacts.
Brands that are using direct checkout links are able to expand their customer base by acquiring customers for the very first time. When comparing the shoppers that purchase with direct checkout links from Recharge merchants, a higher percentage of them are new customers.
This trend is consistent across merchants of all different industries and sizes, making it a strong indicator that direct checkout links can have a direct impact on customer acquisition. Brands are able to use checkout links to aid with their customer acquisition without cannibalizing new shoppers from other channels. Plus, many of the customers acquired through direct checkout links provide returning revenue.