While everyone’s suffering buyer’s remorse, this is the time to draw customers to your store with the promise of regaining a little good karma. Typically on Giving Tuesday, “offers” are in fact in the form of donations to charity or 1-for-1 campaigns.
Outside of Giving Tuesday, extend the good-deed-doing through the entire weekend by partnering with a charity in line with your business or values. During a belgium telegram screening past BFCM weekend, Goods Shop found that their customers embraced the donation-over-deals approach and “no one left empty-handed”.
Probably the most famous example of Black Friday Cyber Monday push-back is Cards Against Humanity’s annual stunts—in 2015, they sold “nothing” at $5 a pop.
Outdoor gear retailer Rei gained massive press attention with their #OptOutside campaign, in which they close their stores and encourage their employees and customers to spend the day, err, not spending. While the chain may not be generating a cent that day, the hashtag yields 1.8 million Instagram results—valuable brand reach that keeps on giving beyond BFCM.