This type of targeted advertising can result in conversion rates that are up to 200% higher than untargeted campaigns. Behavioral targeting takes demographic targeting one step further. For example, a frequent reader of technology blogs might be shown ads for the latest gadgets. Behaviorally targeted ads are twice as effective as non-targeted ads. A woman with a laptop points at a pie chart and profile icons, representing data analysis and user engagement.
Personalization and Convenience Dynamic ad optimization allows ads to be targeted to the user level; a travel agency ad will specifically display different destinations that the user has recently searched for. Personalized Advertising Content This is a highly sought-after component in today’s advertising landscape. A classic example of personalization was Spotify’s ad that used personalized playlists to solve problems, where clicks increased by 30%. Personalized ads not only engage users more effectively in the long run, but they also tend