Industrial creativity
Storytelling.
The way of telling things is fundamental and in this regard, much progress has been made thanks to the digital world.
Being able to find the right tone and personality in line with israel telephone directory brand values, adapted to a changing public and, above all, in a pleasant and direct way is the most differentiating factor in communication today.
such as audiovisual, begins to require more things than just a human being in front of a camera or in a photo. For example, a good story well told.
In the industrial world, technical content has an impact when it comes to generating relevance. The way of expressing technical content in a simple and direct way and in formats that enhance it, such as infographics or 3D, is essential.
You all know Schneider Electric. Look at their “Llama Superstar” campaign , specifically the tone and the creative storytelling they use to reach facility managers. I think it’s brilliant how they empower this great prescriber and the way they do it.