Facebook Ads is one of the preferred platforms for advertisers, but there are other social networks such as LinkedIn Ads or Twitter Ads that can help connect with your company's target audience and get qualified leads to begin a lead nurturing process with them.
The higher cost of the former and the lack of popularity of the latter mean that they are not platforms that are so popular with advertisers, but the results can also be very positive if they are used correctly.
Within this field, at InboundCycle we have very good experience when it comes to Facebook Ads.
One of the campaigns we carry out most frequently is qatar email database free to obtain leads, and below we will tell you about the results we have obtained.
When we create downloadable content, the next step we take is to run a paid campaign to distribute said content among the target audience we have previously determined.
One of these contents that has given us the best results is the annual study of Inbound Marketing results.
In these cases, we have managed to obtain a price of €0.25 per click and €0.40 per lead, improving these results even further if we use Facebook Lead Ads.
Although we have told you that these two techniques are complementary, we believe that this combination should not be overused.
What's good and brief is twice as good, and this popular saying can be applied to the union of these techniques.
So, when can we apply PPC to the Inbound Marketing strategy?
We have two moments that are very likely to make this symbiosis.
At the beginning of a project
If you have started a project from scratch, you will know how difficult it can be to achieve visible results, and it is even more difficult if you have a superior who is constantly asking you for these results (although we are all aware that a considerable margin must be left for a project to start to flourish).
In these times when more immediate responses are needed, this is when Inbound PPC can be very useful.
On the one hand, it will help you to make your new project known to your target audience, making your company start to be present in the minds of users and, on the other hand, the investment made in the project will be recovered more quickly.