SEO – that is usefulness and relevance
In total, Google uses well over 200 factors to determine positioning. There are up to 50 variations for each factor. As a solopreneur, you can't and don't want to know all of them and take them into account when writing.
But the following is much more important: Google takes into account the usefulness and relevance of a website in relation to the search intent. In addition, clicks on the search results and the time spent on the page are included in the evaluation.
How does Google measure belgium telegram screening usefulness and relevance? One important element is the length of a post. Hence the rule of thumb that a post should not be shorter than 300 words, because under this number of words it is difficult to cover a topic comprehensively - no matter how narrowly defined.
Then you may have also heard that a post should be 1000 or even 2000 words or even more.
Nevertheless, measurements have shown that long posts are shared and liked more often. By using a clickable table of contents, subheadings, word highlights, lists and summaries as well as FAQs (frequently asked questions - with answers), you can also make posts like these more appealing to readers who don't like reading long texts and tend to skim them.
Cornerstone or pillar content
If you use Yoast SEO or Rankmath, you've probably come across one of these two terms. The basic idea behind it is easy to explain: you create a kind of "overview post" on one of your core topics. From there, you then link to posts that go into the individual subtopics in more depth. From the posts with the subtopics, you then link to the main post - the pillar or cornerstone content. This way, you can write shorter posts overall and still meet the requirement of "useful, relevant and comprehensive". This is also known as a hub and spoke strategy.