Content: quantitative indicators and qualitative characteristics.
Uniqueness, relevance and nausea are the three main content indicators, the correct ratio of which is extremely important for promotion.
The quality of content is judged by its uniqueness and nausea (the degree of unnatural frequency of keyword use), the indicators should not exceed 7.
The relevance of content to a keyword is psychiatrist email addresses assessed by the frequency of occurrence of this keyword (3.5-5%).
Relevance of content to keyword
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It happens that the desire for absolute uniqueness (100%) makes optimizers neglect the readability of texts. But exceeding the limit of nausea does not benefit the content. 100% uniqueness of unreadable text will be inferior in ranking to 90%, if these figures are recorded for content that is perceived without difficulty.
The same applies to keys: in pursuit of relevance, you can't increase nausea beyond the limit. The best option would be to optimize one text of 2500-3000 characters for a maximum of a couple of words. This will avoid unnaturalness in their use.
How often is the web resource updated? Another important indicator depends on the answer – the relevance of the content, that is, its novelty. User reviews, especially unique ones, cope well with increasing. Therefore, the ability for visitors to comment on what they read and saw on the site is a huge plus.
Internal ranking factors_content
Underestimating the importance of content means putting a cross on the ranking of the site with your own hands. After all, content is the most important internal factor for sorting in the final results. In a confrontation between two resources, the content of which is equivalent, the one where the developers pay attention to other factors will be higher.
But if the quality of the content remains outside the portal owner's priorities, there is no point in promoting it. Even if the resource manages to climb to the top of the search rankings, it will very quickly leave it, giving way to a site whose content is interesting to users and is considered useful by search engines.
Meta tags of web resource pages.
If the keywords meta tag says "build a house in the Moscow region", that's what the page should say. Search robots pay attention to the correspondence of meta tags to the content.
Headings and bolding.
There are several simple rules, taking into account which when laying out a site and marking up a page, you can increase the loyalty of search engines. Search engines believe that the H1 meta tag highlights the title reflecting the topic of the article, the most important for the page. Of course, it should be singular.
There may be other headings on the page, but of a lower rank, highlighted with the help of h2, h3, etc. tags. Bold font is used to emphasize important words: terms, definitions, keys.