How to Set Up Automated Lead Enrichment for Outbound Sales: 3 Steps to a High-Quality Workflow
Unlike inbound sales, there is no all-in-one tool available (at least right now) to enrich outbound leads.
You need to build out your own toolkit. The secret sauce to outbound lead enrichment is to find the right companies and gather data to spice up their profile. Here's how you should do it
1. At the very least, a lead enrichment strategy needs a couple of tools: one to build out a list of leads (with tools like LinkedIn or ChatGPT) and then another to find additional data (think platforms like Hunter or Clearbit).
You have to put together a toolkit that works for your team (and your budget).
As an example, let's keep it free and use Bard.AI to generate a lead list. Here is an example of a prompt to do it:
How to Set Up Automated Lead Enrichment for china telegram data Outbound Sales - Generate a List of Ideal Customers
Instantly, I have 10 companies that fit the starting criteria.
This list of leads is a great starting point. Copy and paste them into a CSV or XLS file to keep track of them.
Other ways to generate a list of ideal outbound leads include:
Using research tools like Crunchbase or Driftrock to discover companies that fit your criteria
Pulling lead data from visitors to your website with tools like Leadinfo
Joining industry associations, or attending industry events
Working with relevant partners to share leads
Generate a List of Ideal Customers
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