Number of pages in the index and IKS

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To see the number of pages in the index of sites that are your competitors, use the search operator "site:". But keep in mind that you will not have exact numbers, but only a general idea of ​​the volume.

The collection of IKS indicators is necessary in order to see how the Yandex search engine evaluates the usefulness of your competitors for visitors.

You can find out the IKS by going to Yandex.Webmaster and entering the website domain.

If you need to speed up the process professors edu email addresses of checking competitors for the number of pages in the index and the IKS indicator, use the same Netpeak Checker mentioned above:

loading the list of pages ;

in the parameters, we mark the “Indexing” items in the sections with the names of search engines, and in the “Yandex.Webmaster” section, we mark “ICS”;

We start scanning, and when it’s finished, we get acquainted with the information in the main table.

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We analyze the queries by which competitors are ranked
Having found and studied the queries of competitors, which bring traffic to their site, you can understand what you did not take into account, and increase your semantic core or, on the contrary, use other queries in promoting your own resource, thereby reducing competition.

SEO analysis of competitors' semantics can be carried out in a service such as Serpstat:

enter the website domain;

open the “Summary Report” tab – it will show key phrases, their positions, frequency, traffic, etc.

You can also work with competitors' keywords in the Ahrefs service. Actions:

insert the website domain, click the search button;

go to the “Organic search results” section, select “Keywords”;

We study the list of keywords that generate organic traffic.

We analyze the features of the competitors' website structure

Having studied competitors' websites from the point of view of their structure, you can find out what logic underlies their construction, what the emphasis is on. This will help in refining and modernizing your web resource.

It is easier to study the structure of competing sites with the Netpeak Spider crawler:

go to the program, move to the side panel to set the “Minimum” parameter template - the scanning speed will increase;

go to the menu “Settings” → “General”, check the item “Scan all subdomains”;

if necessary, enable indexing instructions (Advanced tab) - with their help you can see which pages competitors are trying to hide from search engine robots;

after the scan is complete, go to the “Site Structure” tab on the side panel;

To perform a detailed analysis, we export the structure via the menu “Export” → “Site structure”: this way you can get a convenient report on the site structure with the final pages, the level of URL nesting and the parameters that were analyzed.